Project: Ad Campaign with Photoshop Composite

Student Project: Portfolio Development

Disciplines: Photoshop, InDesign, Illustrator

Description: Chanel is a timeless, high fashion designer brand that is well known worldwide. The brand’s signature scent, Chanel No. 5, will be celebrating 100 years in 2021. This ad campaign and gallery exhibit are designed to commemorate the milestone by showcasing the perfume’s prevalence and relevancy over the past ten decades.

The campaign is comprised of a series of Photoshop compositions highlighting Chanel No. 5. The iconic perfume is incorporated into photos spanning from the 1920s to today, showing its versatility and longevity. Each photo was selected as a snapshot of the fashion of the times, from the clothing to the subject of the photo. The perfume bottle is seamlessly integrated into the photos, placed in the hand of each woman to appear as an original element of the photographs.

The integration of the perfume bottle required product isolation, a series of transformation tools, filters and adjustments. Adding shadows in a natural position was essential to grounding the product in the photos.

 The ad campaign is comprised of a series of pieces ranging in size from a large billboard to a smaller bus top poster. The gallery exhibit is a designed to showcase the Chanel brand and celebrate the iconic perfume’s achievement in standing the test of time.