Project: Wedding Stationery

Client: Christie Miller & Greg Newman

Disciplines: Illustrator, InDesign, Photoshop

Description: This Hollywood Wedding invitation suite was designed for a client’s wedding in Los Angeles at a beautifully renovated old theater. The venue boasts high ceilings, ornate woodwork and a lush courtyard in downtown LA. The client was looking for an old Hollywood, art deco vibe combined with the Beverly Hills Hotel palm leaf motif.

The palm leaves, by nature, bring a tropical vibe to the design. To create a sophisticated, formal event aesthetic, I incorporated the elongated hexagon to elevate the palm leaf design from tropical to “Beverly Hills”. The individual palm leaves were procured from Creative Market and edited to customize coloring and shape. Each leaf was arranged individually and specifically with each piece of stationery in mind.

The typeface choices were instrumental in achieving the desired look and feel of the invitation suite. An eclectic, art deco-inspired typeface was selected for the focus of the invitation: the bride and groom’s names. A clean sans serif typeface paired with the playful Beverly Hills Hotel-esq script allow the couples’ names to pop while still providing visual interest. 

The client and her fiancé are a fun, laid back pair that although are hosting a formal wedding, have a more casual nature about them. To add a touch of their casual side, I incorporated the pale pink of the bridesmaid dresses as well as the playful script typeface.

Credit: Palm leaves by Tropicana